A number of years ago, I was struggling with my career. I spent day after day staring at mind-numbing spreadsheet after mind-numbing spreadsheet, waiting for the hours to pass so I could escape to happy hour.
One day, I finally reached my breaking point, and I called a career consultant to make an appointment. One very large sum of money later, I had a fancy 57-page report to show for what I had spent. The report listed possible careers from marketing to teaching to even law enforcement, all based on traits in my personality profile. It was highly entertaining bedtime reading.
Two years later I was still stuck in exactly the same place. So I did what any well-intentioned person without a clue would do. I went back to school and got an MBA. Another two years and thousands more dollars later, where was I? Right back where I had started when I first graduated from college 10 years before.
In my not so humble opinion, here’s why most career coaching fails. It focuses on the what as opposed to the why. That’s what we are going to spend your initial coaching sessions figuring out – your why. Then we’re going to work on the how – how you actually make your why happen, which eventually will lead to the what.
First comes your why, then comes your how, and then comes your what. That’s the secret to career coaching that works! Sound good?