Career Coaching

In this blog I’m sitting down with an amazing colleague and recruiter Kimberly Wilson, owner of TLR Search.  Kimberly has over 25 years’ experience as a recruiter based in Houston, Texas.  For this short blog post, I’m asking her a question I get asked a lot as a career coach, “How do I approach a recruiter?” About Kimberly Kimberly Wilson enjoys helping energy and chemical company hiring managers gain talent market share by bringing strong diverse talent to their attention and guiding them through any unconscious bias during the search process. Kimberly is the Managing Director/CEO of TLR Search, a recruitment firm she started. Kimberly began her career in retail management learning about customer service, people, and business. Taking that experience along with her education in psychology and sociology, she set out to help companies attract the best unique talent to align with their initiatives and to help individuals/candidates to see potential possibilities in their career.  How do I approach a recruiter?  When you reach out to recruiters and say “find me a job” it’s important to understand that’s not what recruiters do.  I have people who constantly ask, “I’d love to share my background with you, do you have fifteen minutes to chat with me?”  Okay, would you do that if you were dating someone?  I say that because recruiting is a relationship, just like any other important relationship we have. The bottom line is that if I had fifteen minutes to share with every person who asks me that, I wouldn’t have work to get for those people who are qualified for it.  My recommendation is reach out to recruiters but be very thoughtful and make it a win-win. Here’s an example of something that would land much more effectively with a recruiter: “Hi, I identified your organization as one that is doing work within the same sector I’m focused in.  I’m always open to looking at opportunities (if you’re still employed) or I’m currently looking (if you’re not employed).  I wanted to get on your radar and share my resume.  If there is anything in the future, I’d love to hear from you.  If you feel I could be of service to you and help you network on another opportunity, I’m happy to do so.” The key is to be of service The key is to be of service when you are sharing your resume.  What is the value you bring?  Here’s me and how I can create value for one of your clients.  At the end of the day, we don’t market ourselves on the benefits we bring, we market ourselves on the value we bring the client.  And the client when you’re looking for a job is the hiring manager that has posted the job. Then there’s the networking aspect and being able to assist the recruiter. “Here is how I can be of service and help you find candidates for the clients you serve.” Let’s say a recruiter reaches out to you and you’re […]

In this blog I’m sitting down with an amazing colleague and recruiter Kimberly Wilson, owner of TLR Search.  Kimberly has over 25 years’ experience as a recruiter based in Houston, Texas.  For this blog post, I’m asking her a number of questions I get asked a lot as a career coach, “What makes a resume stand out?  What if I don’t meet all the criteria for a role?  What if I just need to get something?” About Kimberly Kimberly Wilson enjoys helping energy and chemical company hiring managers gain talent market share by bringing strong diverse talent to their attention and guiding them through any unconscious bias during the search process. Kimberly is the Managing Director/CEO of TLR Search, a recruitment firm she started. Kimberly began her career in retail management learning about customer service, people, and business. Taking that experience along with her education in psychology and sociology, she set out to help companies attract the best unique talent to align with their initiatives and to help individuals/candidates to see potential possibilities in their career.  What makes a resume stand out?  People usually just read the first section of a resume.  Then they read on if the story is interesting. Tell a good story It’s all about sharing what you’ve done in a previous company and how you added value.  It’s looking at your career and the key highlights and being able to clearly articulate that story.  “Here’s the value I created at my last company.  Here’s the legacy I left.” If you think about a resume that read, “I’m a forward-thinking engineer that’s been able to save my company x amount year over year.  I’ve had several people promoted underneath me.”  That’s a story that a hiring manager will read and will want within their organization.  But if it just says, I’m a hard-working engineer that is focused on leading my team to success,” what does that really tell me? With the former you’re telling me why you need to be in my organization.  With the latter you’re telling me nothing.  If you say you’re a strategic business leader, so what?  Anyone can say that.  Prove it with the story you tell. What would you say to someone who doesn’t think they meet all the criteria for a role? It’s about understanding the value you bring and understanding your gaps.  There is no person who is going to be 100% for a role.  If that is the case, they should be doing something else and have moved on to the next challenge. It’s about capability It’s not about meeting 100% of the criteria, it’s about your capability.  It’s about showing that you’re driven to learn.  If you put your resume forward for a role and you don’t think you’re super qualified and the company doesn’t think so either what’s the big deal?  You won’t get a call back.  But at least you tried.  Leave no stone unturned. But of course if you clearly can’t do the job don’t […]

In my role as a career coach, I often hear from clients and prospective clients their career is on a slow track to nowhere.  They’re putting the effort in, but they’re not seeing the results in terms of promotions or career progression. 

In today’s blog we are continuing the story of Nora Pirsch, who recently transitioned from a yoga instructor to a UX designer.  Nora credits her strong mental attitude in being critical in making the transition! Nora Pirsch is a User Experience designer that specializes in human connections. The desire to improve people’s day to day lives, has been a theme throughout her adult life. She has spent 15 years of her life mastering her craft as a yoga instructor and now she has begun her path to improving her skills as a UX designer. Nora has always enjoyed a challenge, from facing stage fright to showing extreme patience with her naturally fermented bread baking, she never goes down without a fight. When she is not interviewing users, you can find her baking fresh pizza and going for long walks with her dog Finch. Shelley: Let’s talk about of interviewing and as it relates to resiliency. You told me it was something like 80 jobs you applied to, and I was blown away by that and just how resilient you are. How did you keep yourself mentally strong, considering that there were probably a lot of setbacks in this process for you? Nora: I had amazing support from school from colleagues that I went to school with, even from people that my mom reached out to that were in the tech industry, and they would tutor me, and find people to help me walk along the path. That’s step number one. And then, part of the after-graduation program was applying to 10 jobs a week, that was the criteria. So that was very difficult in the beginning because I was spending too much time on writing pretty and elaborate cover letters. I really recommend getting a very basic template, and then just add two to three sentences make it a little bit more directed at that company. And that’s it because you will wipe yourself out writing those cover letters. And honestly, what is it 92% Of the companies don’t look at your cover letter until you’ve gone through the ATS. Shelley: I normally tell candidates, don’t even submit one unless they specifically asked for it. Because a lot of times they don’t even get read. Create a Process – Work Smarter Not Harder Nora: A lot of the times they don’t, but my school did encourage it. Because if there’s a candidate that if you’re side by side with, and one has a cover letter and one doesn’t, they’re going to go with the one that paid a little bit more attention. I came up with a simple template and started applying to more jobs. And then I closely shadowed a couple of the students in my class that were very big go getters, and we became quick friends. She told me what she was doing and her tactics. And I was asked, “Can I can I steal that from you?”And she said, “Oh my gosh, of course.” Forget the requirements […]

Nora Pirsch Nora Pirsch is a User Experience designer that specializes in human connections. The desire to improve people’s day to day lives, has been a theme throughout her adult life. She has spent 15 years of her life mastering her craft as a yoga instructor and now she has transitioned her career to UX design. Nora has always enjoyed a challenge, from facing stage fright to showing extreme patience with her naturally fermented bread baking, she never goes down without a fight. When she is not interviewing users, you can find her baking fresh pizza and going for long walks with her dog Finch. You can connect with Nora here: www.norapirsch.com Part 1 – Nora’s career transition story:  Networking and Figuring Out What You REALLY Want Shelley:  Nora, share with me a brief history of your career up to the point you made your career transition. Nora: I was a full-time yoga teacher for about 15 years, I am still yoga teacher, but very, very part time now. And I really got into that because I wanted to travel a lot. And I wanted something that helped people improve themselves and feel better. So it seemed like a really good fit for me. And I still love teaching, I’ll never stop. It’s something that’s very close to my heart and part of me now. But about 10 years into it, I knew that I It wasn’t sustainable, what I was doing, teaching 10 to 12 classes a week, and just barely making paying the bills was really taking a toll on me. And it was hard because it’s something I love to do. But it wasn’t fulfilling me in other ways. So I knew I needed something different. I didn’t know what, so I was very, very gingerly putting my feelers out there for several years. And when COVID hit, I reevaluated what was important to me where I want to focus my time that I have on this amazing Earth. I just started asking questions, I started asking people, what do they do for a living. I really think a huge part of transitioning in general is reaching out and hearing other people’s stories, how did you get to where you are now, and those connections are invaluable. When transitioning you can get a lot of support that way too. And you can get a lot of leads that way into new jobs. CAreer transition tip: the power of Networking Shelley: Absolutely. You’re kind of alluding to informational interviewing, networking. And sometimes I have clients who are grappling with a career transition that really hesitate with that.  They get nervous, they don’t want to do it, their Gremlin/Inner Saboteur gets activated by the whole thing. What if people say no? Nora: I’ve always been kind of a natural connector. I’ve always been pretty good at that naturally. But what I would say is, what have you got to lose? And what do you have to gain? Looking at those two sides, […]

There’s a lot of hype at the moment about knowing your personal brand.  Let’s break it down – what is a personal brand, and why is a personal brand important in career search as well as managing your career? What is a personal branding statement? When I coach career and leadership coaching clients, we often talk about a personal brand – a simple 1-2 sentences that speak to:  1) your unique gifts and  2) how you add value.  Notice I put the emphasis on simple.  I have noticed there is a tendency on resumes these days to put a few objective lines at the top of a resume and throw in every buzzword known to man, in the desperate hopes of seo optimization and hoping that something you say will resonate with someone. “I seamlessly utilize my core strengths of teamworking, project management, financial acumen and strategic thinking to empower global organizations to create cost beneficial forward-thinking solutions on the cutting edge of digital transformation that drive efficiency, effectiveness and create a happier and healthier workforce.” This doesn’t work, just in case you were wondering, and often recruiters dismiss this as unnecessary fluff.  The paragraph long sentences also read like something out of a Nathaniel Hawthorne novel, and I didn’t like the Scarlet Letter the first time I read it. “I utilize my project management skills to help organizations deliver efficient, effective, digital solutions.” Much better – easier to read, easier to comprehend, and easier to tell the story of YOU. Why is a personal brand important in career search? Your resume then should speak to this statement.  Imagine you’re telling a story.  And the personal branding statement is the 30,000 foot up airplane view of you and your career.  Your resume should then read to explain how you have managed to do this for the organizations that have been graced by your amazing presence.  Consistency is key, and it’s super helpful in getting someone to remember you and what you bring to the table.  Besides, human beings are natural story tellers.  We like them, it’s our way of summarizing things and making sense of the world. Why is a personal brand important in managing your career? But I’m not switching jobs, so what does this matter?  Does this mean I don’t need to worry about a personal brand? Wrong again. Because in your day job, you’re always marketing yourself, always selling yourself, for that next all-important project, that next promotion.  And if you’re not the guy or gal on management’s radar for that particular role based on what they know about you, you’ll get overlooked. Ask yourself this:  How do you want to be perceived in your organization?  What do you want to be known for? And then think about:  How you are actually perceived in your organization?  What are you known for? Better yet, ask a few trusted souls to answer those last two questions on your behalf.  You might be surprised at the answers you get. If […]